BARBIE X TANGLE TEEZER

With global talents in the likes of Alessandra Ambrosio, Xenia Adonts and Marina Ruy Barbosa, we hosted an iconic lunch by the beach with activations that had heads turning

To celebrate the launch of the Barbie x TangleTeezer brush we took the Cannes festival and turned the collaboration into a life-size reality. From personalised gift sets to a life-size Barbie box, talents were invited to discover the product for themselves, in a truly memorable setting.
Through our 360-integrated approach, we have fully produced and executed the event and it’s creative vision to spread the word about the new brush and generate excitement and visibility ahead of its launch into the market.