NACHO BRAZIL

To officially launch @nacholaserie in Brazil, we’ve partnered with @lionsgateplusbr to bring the show’s playful and naughty world to life.

A fully integrated strategy, combining conceptualisation, end-to-end production, influencer marketing and a unique (and fun!) immersive experience, spread the word about the new series and sparked excitement across audiences in the country.

The premiere yellow-carpet event involved guests in an exciting journey through #Nacho universe, inviting them to dive into the narrative through a sequence of exciting installations – from 360 photo booths and life-size VHS boxes to the one-and-only giant aubergine, we had it all!